Email Marketing

The patients you already have are the ones you keep forgetting.

Most practices spend everything chasing new patients and almost nothing bringing back the ones they already earned. Email is how you turn a one-time visit into a lasting relationship.

Why It Matters

Retention is where the revenue actually lives.

Aesthetic treatments recur. Injectables, facials, and follow-ups bring the same patient back several times a year, if you stay in touch. Re-engaging a patient you already have costs a fraction of winning a new one, and it compounds every single month.

$36-$42average return for every $1 spent on email

Industry research, 2025

5-25%profit lift from a 5% increase in retention

Bain & Company, via industry research

5-7xmore expensive to acquire a new patient than keep one

Industry research

How It Works

One patient, on autopilot, for a year.

Every email below sends itself, triggered by what a patient does and how much time has passed. You set it up once. It runs forever.

Patient books
Day 0sends automatically
Subject

You're all set. Here's what to expect.

Welcome and confirmation

Day 1sends automatically
Subject

Caring for your results.

Aftercare guidance and rebooking nudge

Day 30sends automatically
Subject

Your glow, maintained.

Treatment recall and re-treatment reminder

Birthdaysends automatically
Subject

A little something for your birthday.

Personal offer

Day 90sends automatically
Subject

We miss you. Here's 15% to come back.

Win-back for patients who have gone quiet

How It Fits

Email keeps them.
The rest brings them in.

Your ads and visibility bring new patients to the door. Your AI assistant answers them in the moment. Email is what keeps them coming back, month after month, automatically.

AdsBring new patients in
AI VisibilityMake you findable when patients search
AI AssistantAnswer patients in real time
EmailKeep existing patients coming back
What We Build

Every flow your practice should be running.

01

Welcome series

New patients get a warm, branded introduction that sets expectations and books the next visit.

02

Appointment confirmations and reminders

Automatic confirmations and reminders that cut no-shows without your front desk lifting a finger.

03

Post-treatment aftercare

Care instructions that protect results and gently invite the next appointment.

04

Re-treatment recalls

Timed reminders when a patient is due for their next injectable, facial, or follow-up.

05

Win-back campaigns

Targeted offers that quietly reactivate patients who have gone quiet.

06

Seasonal and promotional campaigns

On-brand campaigns for holidays, events, and new treatments, planned around your calendar.

What's Included

Everything your email program includes.

From strategy through monthly execution, the entire program is built and run for you.

Book a discovery call →
  • Email strategy and calendar
  • Welcome and onboarding sequences
  • Appointment reminders and confirmations
  • Re-engagement and win-back campaigns
  • Seasonal and promotional campaigns
  • List segmentation and personalization
  • A/B testing and deliverability
  • Monthly analytics tied to revenue

Your next patient might be one you already have.

Let's turn your patient list into your most reliable revenue channel.

Book a discovery call →
Emma