Marketing built only
for aesthetics.
We are a specialist agency for medical aesthetic practices, backed by an AI-first holding company. That combination is what lets a boutique team deliver work this advanced.
The industry outgrew its marketing.
The aesthetic industry grew faster than the marketing infrastructure around it. Great practices with genuinely exceptional clinical work struggled to translate that quality into digital strategy, content, and patient acquisition.
Prime Aesthetic Media was built to close that gap. No generalists, no guesswork. Every campaign, every piece of content, and every strategy we build is shaped by deep fluency in how aesthetic patients actually think, research, and book.
The people behind the work.
Ali Payani
Founder & Chief Growth Architect
Miles Fargo
Director of Client Success & Operations
Yasaman Javadi
Director of Growth Performance
Simin Latifi
Director of Growth Strategy
Emma Turing
Business Development Manager
One of six companies under Payani Group.
Prime Aesthetic Media is part of Payani Group, an AI-first marketing holding company based in Calabasas. The Group includes Payani Media, its sister performance agency, and four other specialized firms. That shared infrastructure is what gives Prime clients access to genuine AI capability: AI assistants, answer engine optimization, and marketing automation that most boutique aesthetic agencies cannot offer on their own.
The result is a focused specialist with the resources and technology of a larger organization, deployed entirely in service of one industry.
We had worked with other marketing companies before, but none understood the medical spa space like this team. The content, ads, and strategy all aligned perfectly with what we needed.
Let's build something
worth being chosen for.
Start with a free discovery call. No pressure, just strategy.
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